Helping a fertilizer dealer establish a local online presence and generate qualified B2B leads through Google Business Profile optimization and Local SEO.
Project Snapshot
Industry: Agricultural Inputs
Business Type: B2B Fertilizer Dealer
Location: Bangladesh
Duration: First 30 Days of an Ongoing Campaign
Services Provided:
• Google Business Profile Creation & Optimization
• Local SEO
• Competitor Research
• Review Strategy
• Citation Building
• Website SEO
The Challenge
Unlike most local businesses, this client doesn’t sell directly to consumers.
Their customers are retailers who purchase fertilizer in bulk and resell it in their local markets. Every inquiry has the potential to turn into a high value order.
The challenge was simple.
The business had no Google Business Profile, no local visibility, and no phone calls from Google Search.
The goal was to become visible when retailers searched for a fertilizer supplier and turn that visibility into qualified phone calls.
My Initial Audit
Since the business had no Google Business Profile, I started by researching the local market.
I analyzed competing businesses to understand how they positioned themselves, which categories they used, and where opportunities existed.
This research shaped every decision that followed, from category selection to service listings and profile optimization.
The website also required improvements to better support local visibility and work alongside the Google Business Profile.
The Strategy
Creating a Strong Google Business Profile
The first step was building the profile from the ground up.
Every important section was completed, including business information, categories, services, attributes, business description, and images.
Rather than simply filling in the fields, every detail was chosen based on competitor research and search intent.
Building Trust Through Reviews
For a new business profile, trust is critical.
I created a review strategy that helped the client begin collecting authentic customer reviews and building credibility over time.
Keeping the Profile Active
Google Business Profile is not a one time setup.
To keep the profile active and relevant, I published regular updates that showcased the business and reinforced its services.
Supporting the Website
The client already had a website, but it wasn’t fully supporting their Local SEO efforts.
I audited the website, resolved important on page and technical issues, and aligned it with the Google Business Profile to create stronger local signals.
Citation Building
To strengthen local trust, I began building consistent citations across trusted business directories.
This helped reinforce the business’s presence and improve consistency across the web.
Results After 30 Days
Within the first month, the campaign delivered measurable results.
Organic Phone Calls
0 → 46
Several important local keywords also began ranking within Google’s Local Map Pack, giving the business significantly more visibility than before.
These weren’t consumer inquiries.
They were calls from retailers looking to place bulk orders, making each lead far more valuable than a typical local service inquiry.
Why This Strategy Worked
The business started with no online presence.
Instead of trying to rank a website alone, the strategy focused on building a complete local presence through Google Business Profile, website optimization, review generation, and consistent business information.
That strong foundation allowed the business to begin appearing in local searches and generate qualified B2B inquiries within the first month.
What’s Next
The campaign is still ongoing.
The current focus is redesigning the website for better conversions, expanding SEO efforts, strengthening authority through link building, and increasing visibility for more commercial search terms.
Key Takeaways
• A Google Business Profile can generate valuable leads, even for B2B businesses.
• Local SEO isn’t limited to restaurants or home services. It works for wholesale businesses too.
• Building the right foundation early creates faster and more sustainable growth.
• Qualified leads matter more than traffic, especially in industries where every order has a high value.